Reality show
1) What are the main selling points of the advertising strategy?
2) What scheduling strategies are used?
3) How does the content appeal to and target its audiences? (focus more on style and mode of address rather than the tasks/ challenges/performances)
I'm a celebrity
1) https://www.youtube.com/watch?v=WBHmi4mQSxI , advertises voting people off when programme isn't on
2) Counter programming- Waterloo road on BBC1 at 7-8 whereas i'm a celebrity get me out of here 8:30
Bridging- Starting i'm a celebrity 8:30 overrunning BBC1 Waterloo Road
Tent polling- Celebrating the carpenters followed by I'm a Celeb followed by ITV News
3) Comfortable reassurance- getting trials, getting to know celebrity personalities
Interactivity- People vote for the celebrities they want to do the trials and the people they want to send home
Australian ness- snakes, Australian hats, spiders
All wear same clothes creates sense of equality.
Coronation Street
1) https://www.youtube.com/watch?v=UcVoNEhhICU ,https://www.youtube.com/watch?v=qosoq1JP82c , advertises upcoming storylines
2) Dayparting- Family time
Hammocking- 2 Coronation Street in between kyle files, on purpose as Eastenders is on in between both Coronation Streets
Counter programming- Panorama and Question time on at the same time. Different target audiences
3) Creates a lot of enigmas with cliffhangers at the end of episodes making the audience tune into the episode when its
